An ironic god saves us on his digital cloud.
What do you think I think you need me for?
Cool, origin, etymology.
Don’t pity others. It’s condescending and sentimental.
Attack those who dominate ideology
Can I go a day without contracting auxiliary verbs?
He spawned a generation of misfits.
Give them fast food and spectacles. Keep the sheep passive.
It was a culture dominated by electronic media, consumption and surveillance, reducing most to neutered spectators.
Theorists focused on the social construction of reality. Subjectivity was a cultural construction rather than natural.
This led to an understanding of how particular forms of social organization created a manipulated consensus.
For example, Hollywood created subjects [patriarchal-capitalist) to maintain existing socioeconomic production.
Spectators reconstructed themselves as individuals, undetermined by history and social formations.
They were free to choose commodities and life-styles by seeing themselves as separate from others.
The crux of this theory depended on an epistemological reversal of humanism: from subject-as-cause to subject-as-effect.