Propaganda is similar to programming techniques. A person is being programmed when the propaganda sticks.
We are emotionally numbed by exposure to mass media, becoming more malleable and less likely to think critically about our choices. Subliminal learning is then enhanced.
The world we see is illusory, filled with distortions to sell us products, services, celebrities, politicians and the ruling ideology.
Mind-control mechanisms are used in an automated society. We consume and respond favorably to commercial propaganda without question, without analysis, without knowing it triggers a conditioned response.