Social Media Slave Labour

Our leisure activity is increasingly exploited.

Free labour to generate profit is nothing new.

Print publishers’ main product wasn’t newspapers.

Attracting an audience sold on to advertisers.

The audience was passive. It didn’t provide content.

That has changed with new media. Users are unpaid labourers.

Labour defined as ‘value producing activity’.

Updating your status, liking a website, or ‘friending’.

Create socmed’s basic commodity. Marketing data about you.

To better target advertising you might be interested in.

It also creates an audience with you as content provider.

And all because you want to be liked.

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