His latest work is at the locus of control between contemporary culture’s learned helplessness and mass production’s planned obsolescence.
The seduction of immediate consumption, along with its resulting hand-to-mouth futurism, is analyzed by Max Brand in Hype, Hustle, Get Rich Quick.
It’s a critical examination of post-pop art world’s potential trajectory. His work makes a statement because it does more than brand, copy, market, and elevate.
Ultimately, Hype, Hustle, Get Rich Quick shows just how easy it is to be had by misinterpreting capitalism’s optical tools for cogent representations of unfeigned visual culture.