Everyone wants to get the fuck out of social networks. It’s clear our relationships with others are pinpoints in the aggregation of marketing data.
Our expression of likes and affinities turn into political campaigns, the sale of commodities and the promotion of entertainment.
By opting out of social capitalism we no longer have to tolerate junk ads. Our labour’s no longer a platform for consumer overkill.
Our social relations aren’t saturated with public relations and repetitive strain injury from clicking like buttons.
In the past we could invent online identities at will. Today’s social networks require a hyphen between our physical and virtual selves. The situation is unbearable.
We know our privacy is being renegotiated without our consent. The rules are constantly being changed yet we still participate.
Web 2.0 has become a religion. We realize it’s a myth, but we continue to act as if it’s real. We wail on our Facebook walls and bear witness by tweeting.
We can’t leave because everyone else is there. And we’ve invested so much of ourselves. “Will I survive without my imaginary friends?”